HOW TO BE MORE PRODUCTIVE (HINT: SET YOUR ALARM)
I recently read an inspiring article about a man who gets up everyday at 4:22am. Not 4:15. Not 4:30. 4:22. He generously took readers through each moment of his day from the minutes he eats breakfast to what he reads on his commute to work. He sounded fulfilled, satisfied and very very productive. I hate that in people. Actually I love it. I was intrigued and also a little jealous of this dude’s tenacious way of being each day. He accomplished much and took very good care of himself: eating crazy delicious… Read More
THE BRILLIANCE OF WORKING REMOTELY
Here’s a story: I had my bags packed for a week of staff retreat and board meetings for an organization I work for. I purchased the right adapter for my Mac so I could project my presentation to the board of directors. I organized my home visits and wrote my docket report. Mother-in-law was booked to serve as Super Grandma during both my work trip and while my husband was away for work, too. Schedules were printed. Doctor notes were signed. And then it came: The Great Undoing of Claire DeBerg (veiled as a… Read More
FREELANCE COPYWRITERS + BRAND IDENTITY
So you say, “I’m a contract writer, I don’t need a brand identity.” And I’m like, “Dude, you need a brand identity.” Then you’re all, “But does that mean I need a logo?” (silence) Then I say sighing, “A logo is not a brand identity.” So instead of rolling my eyes at the mention of a logo in any way being a brand (and though a logo does identify a brand it is not a brand identity) let’s Tarantino this a bit and start way back at the beginning to unravel the real… Read More
LOVE LETTER TO MY IDEAL CLIENT
Minneapolis Copywriter Claire DeBerg shares her Love Letter to her Ideal Client.
Claire DeBerg // Writer 