4 REASONS YOU NEED A CONTENT CALENDAR
I officially started nerding out on content calendar creation in the year 2007. This was the year I was introduced to a marketing guru with a serious thang for Excel. I think I might have taken an online class, in fact, to get up-to-speed about how to navigate the (wondrous!) world of the big XLS. While I learned how to organize spreadsheets to the point where we’re about to leave the house to buy groceries and I’m like, “Hey, want me to just throw our grocery list in an XLS and organize… Read More
LEADERS: DO THIS, DON’T DO THAT.
I wrote this post as an article for the Leadership column of The Mennonite magazine’s most recent issue. There are powerful leaders and humble leaders, horrible leaders and questionable leaders. Throughout my adult life of working under various leaders—from churches to places of employment, from neighborhood associations to my children’s school board, from nonprofit organizations where I’ve volunteered to my own family—I’ve had varying experiences of leaders and come to understand that everyone is a teacher. They teach me what to do and sometimes what not to do. 1. Do this: Get your hands dirty When… Read More
CONTENT MARKETING // MINNEAPOLIS INDUSTRY EXPERTS DISCLOSE THEIR SECRETS FOR SUCCESS // CLAIRE DEBERG’S INTERVIEW WITH SNAP AGENCY
I was honored to be the only woman interviewed (even though I fall last in the line-up…at least there was ONE woman, right?!) in the Snap Agency column on Content Marketing. Snap decided to get details of how other professional marketing experts handle, work with and manage content for their clients. It is a wonderfully in-depth piece which I encourage you to read if you have time and an affinity for all things marketing. The author, Mike Frahm, also created a nice little SlideShare with the highlights from each expert which I’ll post… Read More
7 TIPS ON WORKING FROM HOME WITH KIDS (or PROJECTS BETWEEN PEANUT BUTTER)
I get this question a lot: How do you balance work and mothering? So this blog post is about being a mama and working but I think it applies to papas, too, who choose to work from home and parent at the same time. Check out my tips and pics from the trenches of Mothering and Working… Tip #1: Be honest When I first launched my career as a freelance writer I was very shy about sharing with clients that I worked from home. I didn’t lie about how I chose to create… Read More
Claire DeBerg // Writer 