So you say, “I’m a contract writer, I don’t need a brand identity.” And I’m like, “Dude, you need a brand identity.” Then you’re all, “But does that mean I need a logo?” (silence) Then I say sighing, “A logo is not a brand identity.” So instead of rolling my eyes at the mention of a logo in any way being a brand (and though a logo does identify a brand it is not a brand identity) let’s Tarantino this a bit and start way back at the beginning to unravel the real… Read More