4 REASONS YOU NEED A CONTENT CALENDAR
I officially started nerding out on content calendar creation in the year 2007. This was the year I was introduced to a marketing guru with a serious thang for Excel. I think I might have taken an online class, in fact, to get up-to-speed about how to navigate the (wondrous!) world of the big XLS. While I learned how to organize spreadsheets to the point where we’re about to leave the house to buy groceries and I’m like, “Hey, want me to just throw our grocery list in an XLS and organize… Read More
CONTENT MARKETING // MINNEAPOLIS INDUSTRY EXPERTS DISCLOSE THEIR SECRETS FOR SUCCESS // CLAIRE DEBERG’S INTERVIEW WITH SNAP AGENCY
I was honored to be the only woman interviewed (even though I fall last in the line-up…at least there was ONE woman, right?!) in the Snap Agency column on Content Marketing. Snap decided to get details of how other professional marketing experts handle, work with and manage content for their clients. It is a wonderfully in-depth piece which I encourage you to read if you have time and an affinity for all things marketing. The author, Mike Frahm, also created a nice little SlideShare with the highlights from each expert which I’ll post… Read More
FREELANCE COPYWRITERS + BRAND IDENTITY
So you say, “I’m a contract writer, I don’t need a brand identity.” And I’m like, “Dude, you need a brand identity.” Then you’re all, “But does that mean I need a logo?” (silence) Then I say sighing, “A logo is not a brand identity.” So instead of rolling my eyes at the mention of a logo in any way being a brand (and though a logo does identify a brand it is not a brand identity) let’s Tarantino this a bit and start way back at the beginning to unravel the real… Read More
WEBSITE COPY // SEO // HEADLINES
Tasty Details: website copy–one of the single most necessary elements on a business, product or personal page. I’ve written for various genres, industries and personas.
Claire DeBerg // Writer 