HOW TO BE MORE PRODUCTIVE (HINT: SET YOUR ALARM)
I recently read an inspiring article about a man who gets up everyday at 4:22am. Not 4:15. Not 4:30. 4:22. He generously took readers through each moment of his day from the minutes he eats breakfast to what he reads on his commute to work. He sounded fulfilled, satisfied and very very productive. I hate that in people. Actually I love it. I was intrigued and also a little jealous of this dude’s tenacious way of being each day. He accomplished much and took very good care of himself: eating crazy delicious… Read More
FREELANCE COPYWRITERS + BRAND IDENTITY
So you say, “I’m a contract writer, I don’t need a brand identity.” And I’m like, “Dude, you need a brand identity.” Then you’re all, “But does that mean I need a logo?” (silence) Then I say sighing, “A logo is not a brand identity.” So instead of rolling my eyes at the mention of a logo in any way being a brand (and though a logo does identify a brand it is not a brand identity) let’s Tarantino this a bit and start way back at the beginning to unravel the real… Read More
Claire DeBerg // Writer 