THE BOOK THAT CHANGED MY LIFE
The Giving Tree by Shel Silverstein This book did not change my life. This book transformed my life. The youngest of three, I would sit enrapt with my siblings as our father recited long passages of poetry to us each evening. I can’t remember if I was mesmerized by his remarkable ability to recite verse after verse after verse of poems he’d kept sealed in his heart his whole life or if I was caught up in the adventures of different poetry he shared, but having a father who was a writer… Read More
FREELANCE COPYWRITERS + BRAND IDENTITY
So you say, “I’m a contract writer, I don’t need a brand identity.” And I’m like, “Dude, you need a brand identity.” Then you’re all, “But does that mean I need a logo?” (silence) Then I say sighing, “A logo is not a brand identity.” So instead of rolling my eyes at the mention of a logo in any way being a brand (and though a logo does identify a brand it is not a brand identity) let’s Tarantino this a bit and start way back at the beginning to unravel the real… Read More
LEADERSHIP // OWN IT. WORK IT. SHARE IT. BE IT.
Claire DeBerg, writer, editor, novelist and model on the markers that make a leader.
Claire DeBerg // Writer 